At this stage, we decided to try to go a little edgy and artistic. The overall reception was a only lukewarm because the opinions were so extreme. People either loved it or hated it. Once again, we had to go back to the drawing board.

Our content management platform made the change to our current site an easy one. Because the site's content was seperate from it's presentation - the change to the new design was done in under 4 hours!